Online is the new “table stakes” for colleges and universities.
In the last decade, many public and private not-for-profit institutions have entered the online space. Once seen as an offensive move and a strategy to increase enrollment, moving into the online space is increasingly becoming a defensive move to maintain share in a market where students, especially at the graduate level, are increasingly switching from onsite to online or hybrid options.
However, simply having these offerings does not guarantee growth in enrollments. Quality online offerings that meet student needs for service and flexibility are required to maintain or grow share in today’s higher education market.
In this report, EY-Parthenon Managing Directors Haven Ladd and Kasia Lundy explore what it takes to win in the increasingly competitive online and hybrid market.