As more growth opportunities present themselves to SaaS vendors, there is also a need for these vendors to consider their product and sales strategies as forward-thinking CIOs adapt to the new landscape. This report presents four key findings that will influence the development of the SaaS enterprise software market over the next several years:
- There remains significant continued runway for SaaS penetration. All CIOs recognize the value of SaaS tools.
- CIOs are feeling a loss of control over the enterprise IT ecosystem, but few have found a palatable response.
- A small set of forward-thinking CIOs are leaning into the SaaS revolution by accepting the increased ecosystem complexity and providing collaborative support for business unit needs.
- SaaS vendors, particularly those whose product and sales teams have been happy to fly under the radar of IT departments, could start facing headwinds in the future.