Innovation is paramount in today’s competitive technology markets.
Cloud-based solutions, big data and mobile technology dominate our increasingly connected world. We can help your organization adapt and grow alongside these global trends. By focusing on customers through the lens of current megatrends, we help identify areas for significant growth opportunities. Working quickly and nimbly, we help build insights and long-term strategies by considering a range of perspectives in a radically changing global industry.
Navigating this evolving industry requires agility and focus. Our team has the deep sector knowledge and technical experience necessary to analyze market trends and help clients develop optimal strategies. Our global technology network uses a multi-analytical approach to determine the most attractive potential technology segments and companies for future investment.
Our technology team not only is fluent in industry trends but also knows when and how to position clients when an opportunity arises. We employ a broad range of experience, from corporate and investment strategy to transaction evaluation and value creation.
We provide data-driven insights that help clients build pragmatic strategies that deliver results.
When it comes to transactions in the technology industry, our clients consist of traditional corporations, as well as private equity firms and their portfolio businesses.
Our team brings both deep industry knowledge and experience from a myriad of transactions.
Tectonic shifts are taking place in the technology industry, and in today’s increasingly connected world, disruptive technologies are the norm. Understanding these major trends is a key point in navigating this landscape and developing appropriate growth strategies and investment opportunities. For large enterprises, the greatest concern should be speed to market, while smaller organizations should focus on their ability to scale up quickly. Through our work in the technology sector, we organize trends into four key areas:
We use our experience to help companies successfully navigate the evolving technology landscape.
One of Parthenon’s private equity firm clients was interested in purchasing a manufacturer of articulating ladders, sold nationally through major hardware and home improvement stores.
Parthenon was tasked with answering the private equity client’s key questions in order to confirm or deny its investment thesis. Those questions included the following:
During the six-week engagement, Parthenon used extensive primary and secondary research efforts to determine the product’s position within key retailers as well as its market penetration. Specifically, Parthenon executed interviews with several key constituencies including:
Based on the outcome of Parthenon’s work, the private equity client ultimately decided not to purchase the target company.