Customized approach.

Innovation is paramount in today’s competitive technology markets.

Cloud-based solutions, big data and mobile technology dominate our increasingly connected world. We can help your organization adapt and grow alongside these global trends. By focusing on customers through the lens of current megatrends, we help identify areas for significant growth opportunities. Working quickly and nimbly, we help build insights and long-term strategies by considering a range of perspectives in a radically changing global industry.


What we do


Navigating this evolving industry requires agility and focus. Our team has the deep sector knowledge and technical experience necessary to analyze market trends and help clients develop optimal strategies. Our global technology network uses a multi-analytical approach to determine the most attractive potential technology segments and companies for future investment.

Our technology team not only is fluent in industry trends but also knows when and how to position clients when an opportunity arises. We employ a broad range of experience, from corporate and investment strategy to transaction evaluation and value creation.

  • Corporate strategy: We can help with data-rich activities, such as competitive analysis and economic forecasting, market size identification and analysis, growth rates and drivers, new entrants and new products and services.
  • Investment strategy: Finding and prioritizing opportunities to grow in this industry is paramount to find value. We work with our clients to develop market-entry strategies, provide marketing due diligence, and perform strategic option assessments and generate portfolio optimization analysis.
  • Transaction evaluation: We help our clients optimize ROI by assisting them in target identification and prioritization, commercial due diligence and divestiture preparation.
  • Value creation: With a critical eye, we work alongside our clients to evaluate current value drivers and opportunities for improvement. Our industry resources work with clients in areas such as brand audits, marketing mix effectiveness, sales force effectiveness, product strategies, post-merger integrations and cost optimization.

We provide data-driven insights that help clients build pragmatic strategies that deliver results.


When it comes to transactions in the technology industry, our clients consist of traditional corporations, as well as private equity firms and their portfolio businesses.

  • Corporate clients: Transactions are part of every company’s strategy for growth and maximizing value. Clients considering mergers, acquisitions and divestitures look to us to help manage capital strategically and execute transactions in the evolving technology industry. Be it strict commercial due diligences or M&A strategy, this is part of our core suite of strategic services.
  • Private equity clients: Our deep technology knowledge, along with our capabilities assisting private equity clients across the deal life cycle, makes us the advisor of choice for help in optimizing your portfolio with every investment.
    Learn more

Our team brings both deep industry knowledge and experience from a myriad of transactions.

Featured events

Our people

Case study: Due diligence for Private Equity firm


One of Parthenon’s private equity firm clients was interested in purchasing a manufacturer of articulating ladders, sold nationally through major hardware and home improvement stores.

Parthenon was tasked with answering the private equity client’s key questions in order to confirm or deny its investment thesis. Those questions included the following:

  • What are the key dynamics of the ladder market, including size, growth and segmentation?
  • What is the competitive landscape of the ladder market and how is it changing?
  • How do the channel and end-users view the product and why do they choose it over other options?
  • What additional growth opportunities exist for the target company?

Parthenon EY Action

During the six-week engagement, Parthenon used extensive primary and secondary research efforts to determine the product’s position within key retailers as well as its market penetration. Specifically, Parthenon executed interviews with several key constituencies including:

  • Management team members
  • Consumers (ladder owners, articulating ladder owners, and non-ladder owners)
  • Professionals (contractors, electricians, and painters)
  • Retailers buyers, Big Box, franchise hardware, and independent hardware competitors
  • Industry sources


Based on the outcome of Parthenon’s work, the private equity client ultimately decided not to purchase the target company.