Consumer products

Customized approach.

Disruption is the name of the game in the consumer products sector.

Our senior team of marketers, operators and strategists helps deliver creative and strategic services for clients looking for new and innovative growth opportunities. Our toolkit includes capabilities that address a broad spectrum of consumer businesses, including food, beverage, restaurants and retail. When risk equals reward, we place tremendous confidence in our ability to help deliver insights within this complex and evolving environment.


What we do


With years of industry relationships and experience, our organization has developed a global consumer practice consulting to corporations, private equity firms and their portfolio companies. Our focus is to help you create sustainable growth opportunities for your organization.

For our consumer products clients, we deploy a broad range of capabilities, including:

  • Developing portfolio strategies
  • Generating economic forecasts and models
  • Delivering competitive strategies

We provide data-driven insights that help clients build pragmatic strategies that deliver results.

Value creation

In today’s world, reaching customers and understanding where to invest marketing dollars are necessary for driving the most effective results. We combine econometrics, marketing experience and analytics to determine where marketing dollars should be invested to maximize ROI.

Below are ways in which we work with clients to help create value for their organizations:

  • Customer segmentation
  • Brand development
  • Marketing effectiveness
  • Sales and promotion optimization
  • Social media and ecommerce

We help customers understand where to invest to drive the most effective results.

Growth opportunities

Finding and prioritizing opportunities to grow is fundamental in the consumer products sector. We work with our clients to develop market entry strategies, conduct commercial due diligence, perform strategic assessments and help optimize their business portfolios.

We have strategies tailored to high-growth companies. It is critical for companies as they look to grow to identify, evaluate and integrate new opportunities into their organizations. We work alongside our clients to deliver the following:

  • Identify opportunities
  • Develop new market strategies
  • Perform due diligence
  • Develop post-merger integration strategies

Our strategies are tailored to high-growth companies.


When it comes to transactions in the consumer products industry our clients consist of traditional corporations, as well as private equity firms and their portfolio businesses.

  • Corporate clients: Transactions are part of every company’s strategy for growth and maximizing value. Clients considering mergers, acquisitions and divestitures look to us to help strategically manage capital and execute transactions in our evolving digital world. Be it strict commercial due diligences or M&A strategy, this is part of our core suite of value creation services.
  • Private equity clients: Our deep consumer products knowledge, along with our capabilities in assisting private equity clients across the deal life cycle, makes us the advisor of choice for help in optimizing your portfolio with every investment.
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Our team brings both deep industry knowledge and experience from myriad transactions.

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Case study: Due diligence for Private Equity firm


One of Parthenon’s private equity firm clients was interested in purchasing a manufacturer of articulating ladders, sold nationally through major hardware and home improvement stores.

Parthenon was tasked with answering the private equity client’s key questions in order to confirm or deny its investment thesis. Those questions included the following:

  • What are the key dynamics of the ladder market, including size, growth and segmentation?
  • What is the competitive landscape of the ladder market and how is it changing?
  • How do the channel and end-users view the product and why do they choose it over other options?
  • What additional growth opportunities exist for the target company?

EY Parthenon Action

During the six-week engagement, Parthenon used extensive primary and secondary research efforts to determine the product’s position within key retailers as well as its market penetration. Specifically, Parthenon executed interviews with several key constituencies including:

  • Management team members
  • Consumers (ladder owners, articulating ladder owners, and non-ladder owners)
  • Professionals (contractors, electricians, and painters)
  • Retailers buyers, Big Box, franchise hardware, and independent hardware competitors
  • Industry sources


Based on the outcome of Parthenon’s work, the private equity client ultimately decided not to purchase the target company.