Jeff Wray writes for

EY-Parthenon Head of Consumer Products and EY Global Consumer Industry Market Transaction Advisory Services Leader Jeff Wray and Jeff Greene, a leader in the EY corporate development leadership network, explore CFOs’ embrace of proactive portfolio management as a core strategic tool in the article, “Are your portfolio reviews timely, objective, and thorough?”

The article highlights that with the market’s scrutiny on efficient capital allocation, companies cannot afford to be without a well-executed process for deciding which businesses to buy and sell, and when.

They note that portfolio management is about strategy, planning and processes. The authors also outline areas that can help access strengths and weaknesses in current approaches, including: clearly articulated strategy, disciplined methodology, flexibility to react to market conditions, and alignment with internal processes and incentives.

Read the full article.