Josh Chernoff writes for

For the retail CFO, getting a better return on capital in the omnichannel era requires new ways of thinking.

EY-Parthenon Managing Director Josh Chernoff’s article, “Making capital investment decisions in an omnichannel world,” highlights that shopping has never been easier for consumers – and digital advances have created complexity for executives behind the scenes.

He notes that consumers don’t think about channels, they think about what’s most convenient and inspiring in different shopping contexts. Companies now require an omnichannel approach to meet those demands, retooling their strategies and operating models in areas such as marketing, merchandising, store operations, and information technology. In this omnichannel era, getting a better return on capital requires a multi-pronged approach — and new ways of thinking.

Read the full article.

Read the EY-Parthenon Perspective, The retail CFO: Making capital decisions in an omnichannel world, for more on the topic.